Il turismo del terzo millennio e dell'era del web 2.0 è basato sull'esperienza, il turista arriva in una destinazione, spesso scelta su internet, magari suggerita da un blogger, e vuole vivere "esperienze di qualità", che suscitino in lui emozioni autentiche. Oggigiorno, il turista vuol essere ospite accolto di una comunità, incontrare persone vere con le quali poter condividere un’esperienza, partecipando attivamente ed in prima persona alle attività locali, condividendo con i residenti momenti di vita quotidiana, andando a scavare nelle tradizioni, negli usi e nei costumi locali. Questo significa che non è più possibile presentarsi sul mercato con un mero elenco delle attrattive o dei poss
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